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Graph Theory By : U.S.R. Murty ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The primary aim of this book is to present a coherent introduction to graph theory, suitable as a textbook for advanced undergraduate and beginning graduate students in mathematics and computer science. It provides a systematic treatment of the theory of graphs without sacrificing its intuitive and aesthetic appeal. Commonly used proof techniques are described and illustrated. The book also serves as an introduction to research in graph theory. Book Detail : Author : U.S.R. Murty Pages : 651 pages Publisher : Springer Language : ISBN-10 : 1846289696 ISBN-13 : 9781846289699   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency By : Tom DeMarco ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Tom DeMarco Pages : pages Publisher : Crown Business Language : en-US ISBN-10 : B004SOVC2Y ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) By : Harvard Business Review ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Harvard Business Review Pages : pages Publisher : Language : ISBN-10 : B073XS55YF ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Managerial Decision Modeling: Business Analytics with Spreadsheets, Fourth Edition By : Nagraj (Raju) Balakrishnan ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This book fills a void for a balanced approach to spreadsheet-based decision modeling. In addition to using spreadsheets as a tool to quickly set up and solve decision models, the authors show how and why the methods work and combine the user's power to logically model and analyze diverse decision-making scenarios with software-based solutions. The book discusses the fundamental concepts, assumptions and limitations behind each decision modeling technique, shows how each decision model works, and illustrates the real-world usefulness of each technique with many applications from both profit and nonprofit organizations. The authors provide an introduction to managerial decision modeling, linear programming models, modeling applications and sensitivity analysis, transportation, assignment and netwo...

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth By : Tim Calkins ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business. Book Detail : Author : Tim Calkins Pages : 256 pages Publisher : Palgrave Macmillan Language : ISBN-10 : 0230340334 ISBN-13 : 9780230340336   Supporting format: PDF, EPUB, Kindle, Audio...

Data Driven Leadership By : Jenny Dearborn ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Data is your most valuable leadership asset--here's how to use it Data Driven Leadership presents a clear, accessible guide to putting data to work for your team. While companies everywhere are busy collecting data, very few actually use it internally; even when the infrastructure is already in place, analysis is lacking. Companies that use data to drive decision making come out ahead in terms of productivity and performance. Data provides leaders with a more concrete foundation than gut instinct alone, separates the idea from the person, and helps direct focus toward the processes and metrics that matter. This book shows you how to use this gold mine of information to more effectively lead your team or organization. You'll learn the fundamental data science that helps you see what your data is telling you and take the appropriate action; you'll learn how to...

Working in Public: The Making and Maintenance of Open Source Software By : Nadia Eghbal ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : An inside look at modern open source software developers--and their applications to, and influence on, our online social world."Nadia is one of today's most nuanced thinkers about the depth and potential of online communities, and this book could not have come at a better time." --Devon Zuegel, director of product, communities at GitHubOpen source software--in which developers publish code that anyone can use--has long served as a bellwether for other online behavior. In the late 1990s, it provided an optimistic model for public Book Detail : Author : Nadia Eghbal Pages : 256 pages Publisher : Stripe Press Language : eng ISBN-10 : 0578675862 ISBN-13 : 9780578675862   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*=======...

Business Research Methods By : Donald R. Cooper ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Book Detail : Author : Donald R. Cooper Pages : 692 pages Publisher : McGraw-Hill Education Language : ISBN-10 : 0073521507 ISBN-13 : 9780073521503   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*=======...

Data Smart: Using Data Science to Transform Information into Insight By : John W. Foreman ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, b...

Execution: The Discipline of Getting Things Done By : Larry Bossidy ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "Execution may very well be the best business book of the year, and one of the most useful to have come around in a long time. This smart and pithy book focuses on a simple though vexing challenge: How can the leaders of an organization exhort their people to deliver on the most important goals?....It's rare to find a book like this that blends smart practice with intelligent articulation of how to get things done. Do yourself a favor. Buy it." --The Boston Globe"Making all of the moving parts of an organization function smoothly together is just plain hard work. By describing how he has done it, Mr. Bossidy has come up with a valuable and practical management guide that is must-reading for everyone who cares about business." --The New York Times"If you want to be a CEO--or if you are a CEO and want to keep your job--...

The Master Switch: The Rise and Fall of Information Empires By : Tim Wu ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet?the entire flow of American information?come to be ruled by one corporate leviathan in possession of ?the master switch?? That is the big question of Tim Wu?s pathbreaking book.As Wu?s sweeping history shows, each of the new media of the twentieth century?radio, telephone, television, and film?was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domi...

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling By : Eric Nuzum ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The ultimate guide to podcasting, the fastest growing media platform in the world. A step beyond practial how-to information on podcast production or building a business, Make Noise addresses the art of podcasting, what works and doesn't for successful storytelling on audio, from a true expert in the medium. Book Detail : Author : Eric Nuzum Pages : pages Publisher : Dreamscape Media, LLC Language : eng ISBN-10 : B081VWS1KF ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Loudest Voice in the Room: How Roger Ailes and Fox News Remade American Politics By : Gabriel Sherman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Gabriel Sherman Pages : pages Publisher : Random House Audio Language : eng ISBN-10 : B00HUBN6LM ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter By : Andrew Boulton ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Copywriting is easy. Copywriting is hard. It?s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It?s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he?s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he?s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler. Book Detail : Author : Andrew Boulton Pages : 232 pages Publisher : Gasp Books Language : eng ISBN-10 : 1838434305 ISBN-13 : 9781838434304   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies By : Dan White ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their business's effectiveness. It is a straightforward guide that avoids unnecessary and time-consuming marketing practices. A credible statement to all market...

Trust Me, I'm Lying: Confessions of a Media Manipulator By : Ryan Holiday ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirec...

Public Relations Writing: Strategies & Structures By : Doug Newsom ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media. Book Detail : Author : Doug Newsom Pages : 384 pages Publisher : Cengage Learning Language : ISBN-10 : 1305500008 ISBN-13 : 9781305500006   Supporting format: PDF, EPUB, Kindle, Au...

The Content Trap By : Bharat Anand ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "My favorite book of the year."--Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.Success for...

Talk Radio's America: How an Industry Took Over a Political Party That Took Over the United States By : Brian Rosenwald ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The march to the Trump presidency began in 1988, when Rush Limbaugh went national. Brian Rosenwald charts the transformation of AM radio entertainers into political kingmakers. By giving voice to the conservative base, they reshaped the Republican Party and fostered demand for a president who sounded as combative and hyperbolic as a talk show host. Book Detail : Author : Brian Rosenwald Pages : pages Publisher : Tantor Audio Language : eng ISBN-10 : B081FGVCHM ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Nonverbal Communication in Human Interaction By : Mark L. Knapp ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : NONVERBAL COMMUNICATION IN HUMAN INTERACTION is the most comprehensive and readable compendium of research and theory on nonverbal communication available today. Written by a communication scholar and two social psychologists, the book offers an interdisciplinary approach to the study of nonverbal communication that shows how it affects a wide variety of academic interests. The theory and research included in this text comes from scholars with a wide variety of academic backgrounds, including communication, anthropology, counseling, psychology, psychiatry, and linguistics. The eighth edition includes new material on nonverbal messages and technology/media that covers the increasing amount of communication that is mediated by some form of technology and newly added text boxes that acquaint readers with cutting-edge research questions and findings, and...

Practical Evaluation Guide: Tools for Museums and Other Informal Educational Settings, Third Edition By : Judy Diamond ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Administrators of museums and other informal-learning centers often need to demonstrate, in some tangible way, the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums, zoos, botanic gardens, nature centers, camps, and youth programs. Evaluation is essential because it allows you to answer critical questions like: -How can one measure the impacts of educational experiences in a museum, zoo, or aquarium? -Are digital technologies more effective than traditional exhibits for enhancing visitor interest and understanding? -How does one measure learning in these informal environments where visitors themselves decide what they will experience? -Since we know many visitors come to informal ins...

A Closer Look: Deceptions and Discoveries By : Marjorie E. Wieseman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : How do experts spot masterpieces? Paintings are not always signed or noted in historical records, so how can we tell an obscure gem from an altered image? Scientists, conservators and art historians use a range of methods to examine the physical nature of pictures and unravel their hidden histories. Through a series of intriguing examples and clearly explained processes, this new addition to the National Gallery?s popular Closer Look series will draw the reader into the complex issues?not all of them fully resolved?confronted by gallery professionals. Book Detail : Author : Marjorie E. Wieseman Pages : 96 pages Publisher : The National Gallery. London Language : en-US ISBN-10 : 1857094867 ISBN-13 : 9781857094862   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ==========...

A Life in Museums: Managing Your Museum Career By : Greg Stevens ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : From the experienced leader or the midcareer professional hoping for a promotion to a recent grad applying for a first internship, A Life in Museums provides every museum professional, both experts and novices, with information for reaching their career goals. Providing sound advice, practical tips, and illuminating personal stories, the editors have ensured that the book spans an array of museum disciplines, making it an extraordinarily versatile guide to the profession. Topics include personal branding and resumes, management and leadership at all levels, professional writing and keeping career journals, and navigating within your institution and knowing when it?s time to move on. A Life in Museums has a place on the shelf of any museum professional and in the hand of any recent graduate.? Book Detail : Author : Greg Stevens Pages : 210 pages Publisher : Am...

A Key to the Louvre: Memoirs of a Curator By : Michel Laclotte ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The autobiography of Michel Laclotte reflects upon his life at the forefront of French cultural life as the chief curator of painting and sculpture at the Mus e du Louvre, as well as heading the team that created the Mus e d'Orsay. Book Detail : Author : Michel Laclotte Pages : 368 pages Publisher : Abbeville Press Language : ISBN-10 : 0789208202 ISBN-13 : 9780789208200   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Diversity, Equity, Accessibility, and Inclusion in Museums By : Johnnetta Betsch Cole ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Diversity, equity, accessibility, and inclusion in all aspects of museums' structure and programming are top issues in the field today - and in the overall arts/culture sector. Much has been written, from various perspectives, over several decades. Yet, a lack of diversity remains and exclusive practices and inequities persist in all types of museums. A go-to resource for readers interested in learning about diversity and inclusion work in the field - past, present and future. This edited collection of the most important essays, speeches, and reports on these topics seeks to facilitate a much-needed intergenerational dialogue that builds on lessons from the past, broadens thinking about the many different facets of this complex work, and ignites inspiration for continuing to correct inequities across museums of all types, si...

Libraries, Archives, and Museums Today: Insights from the Field By : Peter Botticelli ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This book offers insights into changes brought about by the enormous growth of the internet. There are new ways to share cultural heritage materials through online finding aids, exhibits, and other initiatives. What has been accomplished across libraries, archives, and museums? The authors consider that question by using case studies to explore activities in 14 libraries, archives, museums, and other heritage organizations. They consider what we can learn from current collaborations within and across libraries, archives, and museums and why some collaborations are successful while others cannot be sustained. Their findings are based on observations and interviews at institutions and organizations in the United States, Australia, and the U.K. These organizations have worked to make their collections accessible. Some have simply d...

Making Museums Matter By : Stephen E. Weil ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In this volume of 29 essays, Weil's overarching concern is that museums be able to ?earn their keep??that they make themselves matter?in an environment of potentially shrinking resources. Also included in this collection are reflections on the special qualities of art museums, an investigation into the relationship of current copyright law to the visual arts, a detailed consideration of how the museums and legal system of the United States have coped with the problem of Nazi-era art, and a series of delightfully provocative training exercises for those anticipating entry into the museum field. Book Detail : Author : Stephen E. Weil Pages : 288 pages Publisher : Smithsonian Books Language : ISBN-10 : 1588340007 ISBN-13 : 9781588340009   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. =========...

A History of the Western Art Market: A Sourcebook of Writings on Artists, Dealers, and Markets By : Titia Hulst ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compelling evidence of art?s inherent commercial dimension and show how artists, dealers, and collectors have interacted over time, from the city-states of Quattrocento Italy to the high-stakes markets of postmillennial New York and Beijing. This approach casts a startling new light on the traditional concerns of art history and aesthetics, revealing much that is provocative, profound, and occasionally even comic. This volume?s unique historical perspective makes it appropriate for use in college courses and postgraduate and professional programs, as well as for...

Curatopia: Museums and the Future of Curatorship By : Philipp Schorch ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : What is the future of curatorship? Is there a vision for an ideal model, a curatopia, whether in the form of a utopia or dystopia? Or is there a plurality of approaches, amounting to a curatorial heterotopia? This pioneering volume addresses these questions by considering the current state of curatorship. It reviews the different models and approaches operating in museums, galleries and cultural organisations around the world and discusses emerging concerns, challenges and opportunities. The collection explores the ways in which the mutual, asymmetrical relations underpinning global, scientific entanglements of the past can be transformed into more reciprocal, symmetrical forms of cross-cultural curatorship in the present, arguing that this is the most effective way for curatorial practice to remain meaningful. International in scope, the volum...

Things Great and Small: Collections Management Policies, Second Edition By : John E. Simmons ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Care of the collections is a core responsibility for all museums and related cultural institutions. The foundation of collections care and stewardship is good collections management policies. This revised edition of Things Great and Small is a comprehensive resource for preparing and implementing collections management policies. Drawing on his extensive experience as a collections manager, educator, consultant, and surveyor for the AAM's Museum Assessment Program, John E. Simmons reviews current ideas and literature on the subject, highlights the issues that collections management policies should address, and explains the pros and cons of choosing some policy options over others. In the second edition, coverage of several key areas is greatly expanded or new. Information includes: - digital collections, - intellectual...